Gucci Garden – The new debut Palazzo della Mercanzia

Whilst January 2018 opens it’s doors to the fashion world with a series of dates for ‘fashion week’, Gucci opens the Pitti Uomo on January the 9th   with a new revelation: the Gucci Garden in the Palazzo Della Mercanzia.


This is hardly  earth-shattering news, as The Gucci Garden is none other than the newly redesigned Gucci Museum already housed in the fourteen-century Palazzo Della Mercanzia in Florence’s Piazza Della Signoria

Gucci Garden – Palazzo Della Mercanzia

 But, what makes this news interesting, is that the label’s creative director, Alessandro Michele, has transformed the museum in a completely new experiential museum concept: Haute couture meets Haute cuisine in an Eden of beauty and History all in the same exclusive location.


Gucci Osteria – source Gucci

 The Gucci Osteria is led by the three Michelin starred chef Massimo Bottura. Insert link to his website  A Modena-based chef, proprietor of the Osteria Francescana.

With a high-end menu of decadent plates and a fair number of dishes inspired by Bottura’s travels. The Gucci Osteria is set to impress its visitors with textures, tastes and daring approach. Prices for main dishes start from 20 to 30 euros each.

 The Gucci Garden space also includes:

A boutique, selling one of a kind item from the fashion house;

Gucci Boutique – source Gucci


A 30 seat cinema;

Gucci Cinema – source Gucci

 An exhibition area curated by the fashion critic Maria Luisa Frisa dedicated to vintage and modern Gucci and Gucci’s explorations of the iconography of animals and Gardens.

Guccification – source Gucci


Gucci – Natura – source Google


Alessandro Michele – Gucci creative Director – source google 

The Gucci Garden is open 7 days a week, please check opening times during Italian National Holidays. Fifty percent of each ticket sale will be distributed to support restoration projects in the city.